Twitter’s Revenue-Sharing Feature: Changing the Game of Revenue Generation

Gabbie Odonkor

In a significant move to incentivize high-profile users and content creators, Twitter has introduced a revenue-sharing feature that allows individuals to monetize their presence on the platform. This new development comes as Twitter faces stiff competition from rival social media platforms and aims to attract more users to its subscription-based Twitter Blue tier. By offering financial incentives to influential figures and creators, Twitter hopes to retain and expand its user base while fostering a sense of appreciation among its community.

Twitter’s revenue-sharing program has already started making payments to select users who meet the eligibility criteria. Notable figures, such as writer Brian Krassenstein, who boasts around 750,000 followers, received payments of over $24,000. Other creators, like SK with 230,000 followers, reported earning $2,236 from the microblogging platform. Even political commentator Benny Johnson, with an impressive 1.7 million followers, reportedly received nearly $10,000. These initial payments indicate that Twitter is taking significant steps to acknowledge and reward influential voices on its platform.

The revenue-sharing feature is exclusively available to users subscribed to Twitter Blue or Verified Organizations, adding an extra layer of value to the premium tier. By enticing prominent personalities and content creators with monetary benefits, Twitter aims to encourage more individuals to join Twitter Blue. This strategy also seeks to address the reluctance of some high-profile users to sign up for Twitter Blue after the platform’s overhaul of its verification system earlier this year, which resulted in the removal of blue checkmarks.

To participate in Twitter’s revenue-sharing program, users must meet specific requirements. Firstly, they need to be subscribed to Twitter Blue or be a Verified Organization. Secondly, they must have achieved at least five million impressions on their posts in each of the last three months, demonstrating a substantial reach and engagement. Additionally, content creators must meet Twitter’s creator monetization standards through human review. Lastly, a Stripe account is necessary for receiving payouts. Twitter plans to launch an application process for the revenue-sharing program in the near future, enabling more eligible users to participate.

Twitter’s revenue-sharing feature is a notable move from the platform, which has faced criticism for limiting certain features and functionalities in recent times. Since its acquisition in October, Twitter has made changes that affected third-party apps, authenticity marks, and the previously free TweetDeck. The introduction of the revenue-sharing program shows Twitter’s commitment to giving back to its community. However, it is essential to note that the program currently benefits users with a substantial following and high engagement rates, leaving smaller content creators without access to this opportunity.

The timing of Twitter’s revenue-sharing initiative coincides with the launch of Threads, a rival app from Meta, the parent company of Facebook. Leveraging its integration with Instagram, Threads has quickly amassed around 100 million users, presenting stiff competition to Twitter. While it remains uncertain whether these users will remain loyal to Threads, Twitter’s revenue-sharing program aims to retain and attract influential individuals who can contribute to the platform’s growth.

Twitter’s revenue-sharing feature marks a significant shift in the platform’s approach to content creators and influential voices. By acknowledging their impact and compensating them for their contributions, Twitter aims to strengthen its user base and encourage subscription to Twitter Blue. While the program’s eligibility criteria currently favor high-profile users, Twitter plans to launch an application process, potentially widening the opportunity for other creators in the future. With Threads posing a considerable challenge, Twitter’s revenue-sharing initiative serves as a strategic move to retain and attract influential figures, ensuring the continued growth and relevance of the platform in the competitive social media landscape.

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By Gabbie Odonkor Founder
Gabriel Djabatey Odonkor , known professionally as Gabbie Odonkor, is a Ghanaian blogger, freelance journalist, and reporter.