Twitter will allow businesses to keep their gold checkmarks for $1,000 per month / As part of its latest money-making scheme, Twitter may charge extra to add badges to every account affiliated with the brand.
According to The Information, Twitter wants to capitalize on businesses on the platform by charging them $1,000 per month to keep their gold checkmarks. According to The Information, brands that do not pay the $1,000 monthly fee will lose their gold badges, though it is unclear when this will occur.
Internal messages obtained by the outlet also reveal that Twitter is considering charging an additional $50 per month to add badges to each account associated with the company. This corresponds to a screenshot posted by social media consultant Matt Navarra of what appears to be an email between Twitter product manager Evan Jones and an unnamed business.
“As an early access subscriber, your organization will receive a gold checkmark and affiliation badges for its associates,” the email says. “If you want to subscribe, Verified for Organizations is $1,000 per month, plus $50 for each additional affiliated handle per month, with one month of free affiliations.”